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Agency reports should lead to decisions rather than repeat dashboard metrics. A <a href=https://www.reddit.com/r/MrMarketing/comments/1ux9tai/can_you_recommend_a_good_google_ads_agency/>ecommerce google ads agency</a> should explain what changed, why performance moved, which data is uncertain, what is being tested next, and whether budget should shift across campaigns, products, locations, or audiences.